Yet More Clues on the New UC Elephant Logo

In prior posts, we have puzzled over the new UC logo and, particularly, why - when viewed upside down - it resembles an elephant's behind. Thanks to UCLA Professor Karen Orren, who located the YouTube video below, we may now have a clue as to the designer.


Update: Inside Higher Ed reports that 30,000 signatures have been gathered on a petition against the new logo:
http://www.insidehighered.com/news/2012/12/10/u-californias-new-logo-sparks-outrage

The petition is at:
http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo